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November 14, 2018
Blog
by Hussain Mehmood

Google Analytics Offline Transaction Tracking via Google Sheets

Hi! In this article I’ll be walking you through two super simple ways to import your offline data to Google Analytics using Google Sheets and th

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November 2, 2018
Audit Analytics StrategyBlog
by Hussain Mehmood

Looker Studio M.D: Dashboard for Google Analytics Audit

Google Analytics Audit Dashboard purpose built for spotting potential data issues in the current tracking setup in the shortest possible time so t

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October 18, 2018
BlogEcommerce analyticsSaaS analytics
by Hussain Mehmood

Useful Amplitude Properties For Web Apps

For any analytics platform to start producing useful insights and help with important business decisions, it’s fairly important to set up the an

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September 25, 2018
Blog
by Hussain Mehmood

The Luxury Palace: Thinking Like A Startup Using Mixpanel

The client team already had Mixpanel installed via The Google Tag Manager. However, they weren’t leveraging Google Tag Manager’s ability to ex

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September 13, 2018
Blog
by Hussain Mehmood

Growing your SaaS Product: Finding your way around Amplitude

In this article, we’ll be slicing and dicing our way around using Amplitude to measure your SaaS product and how to go about installing it with

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August 20, 2018
Blog
by Hussain Mehmood

Digging deep into the election results of 2018

Let’s dig deep into the data of the general elections held in Pakistan from 1993 to 2018, uncovering insights and comparing how successful or un

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July 26, 2018
Blog
by Hussain Mehmood

Politycs – Political Analysis

The air is heavy with political slogans. 'Change' is the new catchphrase. Emotions are high and the time is ripe for another group of people to ta

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July 24, 2018
Blog
by Hussain Mehmood

Kaptaan in the light of Data: Exploratory and Sentiment Analysis – Part 1

Pakistan election 2018 being just around the corner is probably the perfect pint of motivation needed, to try and really push the boundaries of ma

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July 18, 2018
BlogMeasurement TrackingSaaS analytics
by Hussain Mehmood

How to Create a Measurement Plan for Your Product

Learn how to create a measurement plan for your product that will help you measure your marketing efforts and gain business objectives.

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June 28, 2018
Blog
by Hussain Mehmood

Reduce Bounce Rate in Google Analytics with these 17 Ways

Apply these 17 effective ways to reduce bounce rate and increase user engagement to get more conversions for your website.

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