Make way for Custom Visualizations in Looker Studio
A dive into a new feature introduced in Google Data Studio for making Custom Visualizations. Learn about this new feature with a few examples of ou
On The Lookout For A Project Delivery Specialist!
Hi! We’re looking for someone super awesome to join us at MarketLytics as a Project Delivery Specialist! Here’s everything you need to know abo
We Are Hiring Digital Analysts!
Hi! We’re looking for some talented new teammates to join us as at MarketLytics as Digital Analysts! Here’s everything you need to know about t
MarketLytics Hiring Procedure
Hi! Thinking about applying for a job at MarketLytics? This post will tell you everything you need to know about our 5-step hiring process, step by
Superweek 2019 Tweet Analysis
This blog post explains the analysis on Superweek tweets using exploratory.io and answers some quick questions about the data.
Serverless data analysis using BigQuery
This blog highlights the need to go server-less from on-premise systems and how Google Big Query helps you to achieve that in much more efficient a
Google Analytics: Standard e-commerce Vs Enhanced e-commerce
There are two basic types of e-commerce tracking in Google Analytics ie. Standard e-commerce and Enhanced e-commerce. This post is going to be abo
Data Science-y guy entering Digital Analytics
Experiences of a Data-Science-y guy, fresh off the boat on Digital Analytics land. The prejudices faced, and struggles gone through to fit in.
Case Study: Using Mixpanel to Measure Conversion Funnel and User Retention
This Case Study details how we used Mixpanel to measure the conversion funnel and user retention for Drink Cirkul
Google Analytics Offline Transaction Tracking via Google Sheets
Hi! In this article I’ll be walking you through two super simple ways to import your offline data to Google Analytics using Google Sheets and th
