My First Encounter With Analytics
When I graduated, I never really thought I would become one of those super cool dudettes behind a jazzy silver mac, playing around with data, but, well what can I say? Life h
We’re looking for a Brand & Marketing Specialist
MarketLytics is Google’s Analytics Certified Partner that has helped 400+ companies collect accurate analytics & put their data to use. With a team of 20 people and growi
Access Tool by ML – Getting Access to Analytics & Marketing Platforms as easy as 123
Let’s just say it. Digital Analytics Agencies get tired of waiting to receive proper access for their different platforms from the clients. Day in and day out, awesome look
We’re Looking for an Analytics Implementation Specialist!
Hi! We’re looking for someone awesome to join us at MarketLytics as an Analytics. Implementation Specialist.Here’s everything you need
Tracking Banner Impressions with Element Visibility
This article is an easy to follow, step by step walkthrough for tracking banner impressions using element visibility.
We’re Welcoming Interns!
Our internship program is a 2.5 month-long, intensive training opportunity. We make sure that our interns are fully embedded in teams and
Using topic modeling techniques to segment customers
Umair Rafique walks us through a creative way of using topic modelling to detect common preferences among customers to optimize re-marketi
Safari ITP 2.1 and heads up about some seriously weird tracking
This post is a quick update to alert you about a few changes safari has made which will impact your analytics tracking and marketing audie
Growing a Content Site? Here are 8 Ways to Understand What Works
Here we go! If you own a website that is heavily focused on content, this article will help you understand what your audience loves on it.
On the Lookout for a Project Success Associate!
Hi! we’re expanding our team at MarketLytics, and are on the lookout for someone super cool to join us as a Project Success Associate! Here’s e
