Google Removes Four Attribution Models: How It Affects Advertisers in 2023
Starting May 2023, Google is removing four attribution models – first click, linear, time decay, and position-based – in Google Ads and Google Analytics. This change has sparke
Google Analytics 4 vs Mixpanel – Detailed Comparison 2023 (for SaaS and Ecommerce)
Learn the difference between Mixpanel and Google Analytics with the help of infographic that outlines the pros and cons of both the tools. This article also discusses the core f
5 Best Revenue Attribution Tools in 2023 (Besides Google Analytics)
Thanks to revenue attribution, marketers can better understand which activities and campaigns provide the highest conversion rate and engagement. In our previous articles, I discus
Best Looker Studio Ecommerce Template 2023
Get our top Google Data Studio ecommerce template. Simply copy the template and connect your own data source to view your ecommerce metrics.
MarketLytics sponsored MeasureCamp Baku 2022
Saturday, November 15th, 2022: MarketLytics participated as a Silver Sponsor for the inaugural MeasureCamp in Baku. It was a one-day event where in an unconference format where spe
MarketLytics to Sponsor & Attend MeasureCamp Baku
MarketLytics is proud to be a Silver Sponsor at this year’s MeasureCamp Baku on October 15th, 2022. Our team of data and analytics consultants will be attending as well so be sur
The Ultimate Guide to Revenue Attribution
Revenue attribution is the process of assigning credit for conversions and revenue to the various marketing channels and touchpoints that contribute to a sale. You can use it to de
Google Analytics 4 for Product Managers – What’s New?
Google Analytics 4 is much more helpful for product managers than Universal Analytics. Until recently, product managers primarily used Mixpanel for advanced product analytics. Howe
What Data Does Google Analytics Prohibit Collecting?
Google Analytics prohibits collecting personally identifiable information only. It has been GA’s policy from the start. They don’t allow using any data you can use to identify
Customer Engagement Analytics – All You Need to Know
Regardless of niche, the customer engagement analytics process is always the same. People are coming to your website and engaging with something on your platform. You can use that
